Discover business topics you should know

Mar 223 min read

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Why Starbucks Still Doesn't Get It – And How to Fix It

Starbucks is in trouble. After a year of declining sales, boycotts, and executive turnover, the coffee giant has brought in former...

Advanced Business

Feb 223 min read

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Why Do People Really Attend Events? (Hint: It’s Not Just the Content)

A Customer-Centric Approach to Making Events Truly Valuable Over the years, I’ve had the opportunity to host and organize everything from...

Branding & PR

Feb 104 min read

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Interior Designers: Why Aren’t You Capitalizing on the Super Bowl?

The Super Bowl is right around the corner! Your clients are about to open their homes to friends and family, hosting game-day parties...

Feb 63 min read

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5 Myths About Customer-Centric Marketing—And the Truth Behind Them

In today’s crowded marketplace, customer-centric marketing is often misunderstood. Many brands believe they are customer-focused, but in...

Advanced Business

Jan 263 min read

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Home Goods Success Stories Are Great—But Here’s Why the Industry is Falling Behind

A Critical Look at Entrepreneur’s Coverage of Loloi Rugs By Joseph Haecker In a recent Entrepreneur article , Amir Loloi's journey from...

Jan 253 min read

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Why Home Goods Manufacturers Are Failing at Trade Shows—and How to Fix It

By Joseph Haecker It’s trade show season again. The industry is alive with activity as manufacturers, retailers, and designers travel...

Advanced Business

Jan 225 min read

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AI Prompts to Enhance Your LinkedIn Profile

In today’s hyperconnected world, LinkedIn is more than just a digital resume—it's a dynamic platform for networking, thought leadership,...

Jan 125 min read

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The Power of Customer-Centric Marketing: Transforming Business Success

Understanding the Shift from Traditional to Customer-Focused Strategies In today's rapidly evolving marketplace, businesses are...

Jan 112 min read

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Business is Slow: How to Get Revenue Flowing Again in 30 Days

You Are Not Alone

Dec 13, 202410 min read

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In a world obsessed with micro plastics, are we overlooking... Macro Plastics?

In a world increasingly obsessed with micro plastics—those tiny, invisible particles that have somehow infiltrated every corner of our...

Home Staging

Dec 10, 20243 min read

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How to Launch an Interior Design Business in 30 Days (with Only $100 and No Experience)

Welcome to How to Launch an Interior Design Business in 30 Days (with Only $100 and No Experience)!

Dec 8, 202431 min read

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How to Launch Your Startup in 30 Days

Welcome to How to Launch Your Startup in 30 Days — your no-nonsense, actionable guide to turning your business idea into a reality in...

Business Basics

Dec 8, 202428 min read

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Why You Need "Business Therapy" – Not a Coach

A Refreshing Take on Supporting Your Business Journey When you hear the term “business therapy,” what comes to mind? You might think it’s...

Dec 3, 20242 min read

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Introducing "Business Therapy": Your Strategic Space for Real Business Growth

Have you ever been to therapy or counseling for personal growth, family dynamics, or relationship matters? If so, you know the impact a...

Real Estate

Nov 4, 20243 min read

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Leveraging Social Media Tactics to Create Customer-Centric Marketing Strategies

In a world where brands compete not just for market share but for attention, the key to success lies in the hearts and minds of your...

Business Basics

Oct 28, 20243 min read

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What Do Burgers Have to Do with Fractional CMO?

If you want big results, you have to be willing to do big things. I’m Joseph Haecker, Fractional CMO, podcast host, author, and former...

Sep 23, 20242 min read

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The Design Industry's Wake-Up Call: Why We Need a Dedicated Platform for Our Future

Home Depot’s Market Shift Signals an Urgent Need for Better Education, News, and Community in Design As a Fractional CMO, podcast host,...

Aug 13, 20242 min read

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So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business?

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business? The answer is simple: I can help you and...

Aug 12, 20243 min read

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The Next Generation of Designers Don't Care About Your Brand's Website

The Next Generation of Designers Don't Care About Your Brand's Website Do any of the following ring a bell? Yellow Pages? AOL? Nokia?...

Aug 8, 20242 min read

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Let's Put on Your Customer Hat: Unlocking Loyalty with Customer-Centric Marketing

Hey there! Joseph Haecker here. I'm a Brand Strategist, Advisor and Fractional CMO. I help brands build community, engage with their...

Mar 14, 20242 min read

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3 Things They Didn't Teach You in Design School

Now that you are a design business owner, have you come across those moments where you've thought, "I wish they would have taught me this...

Nov 3, 20236 min read

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Your Website: The Curb Appeal of Your Digital Home 🏡✨

Ever walked past a house with a lush garden and an inviting front door, and thought, "Wow, this looks amazing"? That first impression—the...

Oct 16, 20232 min read

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F*CK TRENDS: Mastering Bold Pricing for Interior Design Success

Hey there. Joseph Haecker here. Ever felt like your talent deserves more than what's reflected in your bank account? Ever poured your...

Oct 4, 20233 min read

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Nathan James Tamlin Vintage Brass Wall Light Fixture

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Bedside Wall Mount Light with Dimmer Switch

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Plug in Dimmable Wall Sconces

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Art3d 2 Wood Slat Acoustic Panels for Wall and Ceiling

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Nordic Single Leather Sofa Designer Creative Leisure Single Chair

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ACIYD Luxury Buffet Sideboard Bar Cabinet with Storage

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CZDYUF Distinctive Sofa with Golden Legs

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Hippo Shaped Coffee Table

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Lladro - Niagara Chandelier

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FEER Duplex Building Glass Villa Living Room lamp

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Mellanni Queen Sheet Set - 4 PC Iconic Collection

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Demeter Fragrance Library 3.4 Oz Cologne Spray - Play-doh

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