Why the Future of Growth May Depend Less on Buying Attention and More on Building Participation For the past two decades, performance marketing has been one of the most influential innovations in modern business. Before the rise of digital advertising platforms, marketers were often forced to make decisions with limited visibility into what was actually working. Campaigns were measured through broad estimates, assumptions, and delayed reporting. The emergence of performance m

The Sxgram Story Isn't the One You're Used To There's a startup story we've all been conditioned to celebrate. A founder gets into Y Combinator or Techstars, relocates to Silicon Valley, spends a few months surrounded by investors and mentors, and eventually stands on stage at Demo Day explaining how they're going to change the world. Photos at SXSW. A seed round announcement. A place in the mythology that's built up around startup culture over the last twenty years. I get th

META Just Told Businesses They May Not Need Marketers Anymore. Meta’s latest updates are not small product improvements. They are part of a much larger shift toward AI-powered business automation, advertising automation, content personalization, and platform-controlled customer interaction. For business owners and marketers, the message is becoming increasingly clear: Meta wants to make it easier for businesses to go directly to Meta and let the platform handle more of the wo

Marketing is not dying, but the traditional marketing model is starting to look very exposed. Meta is moving toward a future where businesses can provide a product image, a goal, and a budget, while Meta’s AI generates the creative, selects the audience, places the ads, and optimizes the campaign. That is not a small update. That is Meta quietly telling the market that much of what businesses used to hire marketers and agencies to do can now be handled directly inside Meta’s