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But, Is Your Business Interesting Enough?

Let me ask you something… when was the last time your business actually surprised someone? Seriously—when was the last time a customer...

Advanced Business

Joseph Haecker

Apr 234 min read

20 views

0 comments

Can the U.S. Furniture & Décor Industry Survive a Tariff War?

Let’s be honest — the U.S. furniture and décor industry didn’t just start struggling during COVID, and it certainly isn’t facing pressure...

Advanced Business

Joseph Haecker

Apr 155 min read

26 views

0 comments

Experiential Retail: How Brands Are Transforming Shopping into Immersive Experiences

The Shift Toward Experiential Retail Have you ever walked into a store and felt like you were stepping into an entirely different...

Advanced Business

Joseph Haecker

Apr 43 min read

17 views

0 comments

If Your Business Were a Person, Who Would It Be?

Most businesses spend countless hours developing their client avatar —a detailed persona that embodies their ideal customer. They...

Branding & PR

Joseph Haecker

Mar 184 min read

4 views

0 comments

Bauhaus Furniture CLOSED: The Furniture Industry Is Failing—But It Doesn’t Have To

The furniture industry continues to stand by and watch as one business after another closes its doors . This doesn’t have to be the...

Furniture Manufacturing

Joseph Haecker

Mar 93 min read

22 views

0 comments

Is the New Administration Helping or Hurting Your Business?

A Business-First Discussion I don’t tend to post personal or political content on social media. It’s not my focus. Instead, I challenge...

Advanced Business

Joseph Haecker

Mar 82 min read

2 views

0 comments

Refounders: Redefining Leadership in the 10- to 20-Year Business Cycle

Why a New Growth CEO Is Essential for Long-Term Success—and How Customer-Centric Marketing Fits In I’ve spent over two decades in the...

Advanced Business

Joseph Haecker

Mar 84 min read

2 views

0 comments

Want More Sales? Stop Talking About Your Product

Most brands make one critical mistake: they assume people care about their product updates. Reality check: they don’t. Consumers aren’t...

Advanced Business

Joseph Haecker

Mar 82 min read

7 views

0 comments

Beyond the Obvious: How Businesses Make Money in Unexpected Ways

Why Your Revenue Model Might Need a Second Look Many of the world’s most successful companies have mastered the art of making money in...

Advanced Business

Joseph Haecker

Mar 84 min read

5 views

0 comments

Why Starbucks Still Doesn't Get It – And How to Fix It

Starbucks is in trouble. After a year of declining sales, boycotts, and executive turnover, the coffee giant has brought in former...

Advanced Business

Joseph Haecker

Feb 223 min read

6 views

0 comments

Positioning for Small Businesses: Do You Know What You Don’t Know?

If you own a small business, you know how hard it is to stand out. You might have an amazing product or service, but if your customers...

Advanced Business

Joseph Haecker

Feb 44 min read

7 views

0 comments

Think Like A Child: What We Can Learn from Crayola’s Evolution

Creativity is often seen as an innate talent—something you either have or you don’t. But what if creativity is less about talent and more...

Branding & PR

Joseph Haecker

Feb 44 min read

11 views

0 comments

What Chappell Roan’s Grammy Speech Can Teach the Home Goods Industry About Innovation, Fair Pay, and the Future of Business

At the 67th Annual Grammy Awards, Chappell Roan, named Best New Artist, delivered one of the most powerful speeches of the night. Instead...

Furniture Manufacturing

Joseph Haecker

Feb 35 min read

15 views

0 comments

Furniture and Decor Manufacturers: It’s Time to Ditch Showrooms and Build Your Own “Home Shopping Network”

For decades, furniture and decor manufacturers have relied on design centers and trade shows to showcase their products. These...

Furniture Manufacturing

Joseph Haecker

Feb 34 min read

17 views

0 comments

Exploring Tariffs and Their Impact on the Home Goods Industry: An In-Depth Dialogue with ChatGPT

Why I Asked ChatGPT About Tariffs and Their Impact on the Home Goods Industry Tariffs aren’t a topic we typically discuss in the home...

Interior Design

Joseph Haecker

Feb 27 min read

44 views

0 comments

When Product Should Yield to Marketing—For the Customer’s Sake

Why Customer-Centric Marketing is the Key to Long-Term Success Why This Matters More Than Ever If you’re a founder, business owner, or...

Advanced Business

Joseph Haecker

Feb 15 min read

3 views

0 comments

Tile Showrooms Are Failing—Here’s How to Fix It

By Joseph Haecker – Former Lighting Designer, Podcast Host, Producer, Author, and Speaker Let’s be honest: all tile and flooring...

Interior Design

Joseph Haecker

Jan 314 min read

38 views

0 comments

Why Interior Designers Don’t Need Social Media to Grow Their Business

Wait, No Social Media? Hear Me Out. I know. This is going to go against everything you know and see, but hear me out... If you search...

Advanced Business

Joseph Haecker

Jan 314 min read

55 views

0 comments

Fractional CMO vs. Marketing Services Provider: What’s the Difference and Why It Matters

Are You Just "Doing Marketing" or Actually Growing Your Business? Let’s be honest—sales are everything. If you’re not selling, your...

Advanced Business

Joseph Haecker

Jan 314 min read

10 views

0 comments

Why DeepSeek.ai Could Be the AI Revolution Furniture and Décor Brands Have Been Waiting For

Have you heard the buzz about DeepSeek.ai? Did you skim past it, thinking, This has nothing to do with me or my business? If so, let me...

Furniture Manufacturing

Joseph Haecker

Jan 284 min read

23 views

0 comments

Unlimited AI Art? Here’s How to Use Meta AI in Facebook Messenger

Unlock Unlimited Free AI-Generated Images with Facebook Messenger's Meta AI Have you ever wished you could create stunning, customized...

Interior Design

Joseph Haecker

Jan 275 min read

29 views

0 comments

Starbucks Is Stuck in the Past—Here’s How They (or a Competitor) Can Win the Future

By Joseph Haecker, Fractional CMO Starbucks is making headlines again with their latest attempt to recapture their former glory....

Interior Design

Joseph Haecker

Jan 274 min read

73 views

0 comments

Become the Editor-in-Chief of Your Own Local Digital Magazine with "Ignite Your City"

As a real estate agent, establishing your authority in the local market is key to success. What if you could build your brand, increase...

Real Estate

Joseph Haecker

Jan 264 min read

9 views

0 comments

Breaking the Marketing Rules During Tax Season: How to Turn Refunds Into Revenue

Tax season isn’t just about filing returns—it’s about tapping into the biggest spending spree of the year. Here’s how to break the...

Interior Design

Joseph Haecker

Jan 264 min read

0 views

0 comments

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Nathan James Tamlin Vintage Brass Wall Light Fixture

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Bedside Wall Mount Light with Dimmer Switch

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Plug in Dimmable Wall Sconces

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Art3d 2 Wood Slat Acoustic Panels for Wall and Ceiling

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Nordic Single Leather Sofa Designer Creative Leisure Single Chair

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ACIYD Luxury Buffet Sideboard Bar Cabinet with Storage

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CZDYUF Distinctive Sofa with Golden Legs

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Hippo Shaped Coffee Table

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Lladro - Niagara Chandelier

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FEER Duplex Building Glass Villa Living Room lamp

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Mellanni Queen Sheet Set - 4 PC Iconic Collection

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Demeter Fragrance Library 3.4 Oz Cologne Spray - Play-doh

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