Discover business topics you should know

Mar 235 min read

11 views

0 comments

If Your Business Were a Person, Who Would It Be?

Most businesses spend countless hours developing their client avatar —a detailed persona that embodies their ideal customer. They...

Mar 184 min read

4 views

0 comments

Why Your Logo (and Its Story) Matter More Than You Think

Have you ever looked at a logo and thought, "That’s cool, but what does it really mean?" Logos are everywhere. They’re on your favorite...

Mar 176 min read

4 views

0 comments

Why Starbucks Still Doesn't Get It – And How to Fix It

Starbucks is in trouble. After a year of declining sales, boycotts, and executive turnover, the coffee giant has brought in former...

Feb 223 min read

6 views

0 comments

Why Do People Really Attend Events? (Hint: It’s Not Just the Content)

A Customer-Centric Approach to Making Events Truly Valuable Over the years, I’ve had the opportunity to host and organize everything from...

Feb 104 min read

6 views

0 comments

The Super Bowl – The Ultimate Product Experience

How the Biggest Game of the Year Operates Like a World-Class Product Today is Super Bowl LIX, where the Kansas City Chiefs take on the...

Feb 97 min read

6 views

0 comments

Interior Designers: Why Aren’t You Capitalizing on the Super Bowl?

The Super Bowl is right around the corner! Your clients are about to open their homes to friends and family, hosting game-day parties...

Feb 63 min read

6 views

0 comments

Think Like A Child: What We Can Learn from Crayola’s Evolution

Creativity is often seen as an innate talent—something you either have or you don’t. But what if creativity is less about talent and more...

Feb 44 min read

11 views

0 comments

Furniture and Decor Manufacturers: It’s Time to Ditch Showrooms and Build Your Own “Home Shopping Network”

For decades, furniture and decor manufacturers have relied on design centers and trade shows to showcase their products. These...

Furniture Manufacturing

Feb 34 min read

17 views

0 comments

When Product Should Yield to Marketing—For the Customer’s Sake

Why Customer-Centric Marketing is the Key to Long-Term Success Why This Matters More Than Ever If you’re a founder, business owner, or...

Feb 15 min read

3 views

0 comments

Tile Showrooms Are Failing—Here’s How to Fix It

By Joseph Haecker – Former Lighting Designer, Podcast Host, Producer, Author, and Speaker Let’s be honest: all tile and flooring...

Jan 314 min read

38 views

0 comments

Why Interior Designers Don’t Need Social Media to Grow Their Business

Wait, No Social Media? Hear Me Out. I know. This is going to go against everything you know and see, but hear me out... If you search...

Jan 314 min read

51 views

0 comments

Unlimited AI Art? Here’s How to Use Meta AI in Facebook Messenger

Unlock Unlimited Free AI-Generated Images with Facebook Messenger's Meta AI Have you ever wished you could create stunning, customized...

Jan 275 min read

22 views

0 comments

Starbucks Is Stuck in the Past—Here’s How They (or a Competitor) Can Win the Future

By Joseph Haecker, Fractional CMO Starbucks is making headlines again with their latest attempt to recapture their former glory....

Jan 274 min read

73 views

0 comments

Become the Editor-in-Chief of Your Own Local Digital Magazine with "Ignite Your City"

As a real estate agent, establishing your authority in the local market is key to success. What if you could build your brand, increase...

Real Estate

Jan 264 min read

9 views

0 comments

Breaking the Marketing Rules During Tax Season: How to Turn Refunds Into Revenue

Tax season isn’t just about filing returns—it’s about tapping into the biggest spending spree of the year. Here’s how to break the...

Jan 264 min read

0 views

0 comments

Revitalize Your Business: How a Brand Refresh Can Bring Back the Energy

Feeling stuck? A brand refresh could be the key to reengaging your audience and boosting sales. Is It Time for a Brand Refresh? Is your...

Jan 264 min read

6 views

0 comments

5 Myths About Customer-Centric Marketing—And the Truth Behind Them

In today’s crowded marketplace, customer-centric marketing is often misunderstood. Many brands believe they are customer-focused, but in...

Jan 263 min read

5 views

0 comments

Why Home Goods Manufacturers Are Failing at Trade Shows—and How to Fix It

By Joseph Haecker It’s trade show season again. The industry is alive with activity as manufacturers, retailers, and designers travel...

Jan 225 min read

7 views

0 comments

You’re Probably Marketing Your Design Business Wrong (But It’s Not Your Fault)

Interior designers are brilliant creatives, masters of blending function and beauty to transform spaces into dream-worthy works of art....

Jan 174 min read

6 views

0 comments

Stand Out at Tradeshows: Why Your Brand Should Host Live Podcasts

Have you ever walked into a tradeshow or event, only to feel overwhelmed by the sheer number of booths vying for attention? The banners,...

Jan 163 min read

18 views

0 comments

The Power of Storytelling: Why Furniture Companies Are Missing the Mark

In 2017, I sat in on a panel discussion at the Pacific Design Center (PDC) in Los Angeles, where a group of “luxury” furniture makers...

Jan 153 min read

9 views

0 comments

Starbucks: Chasing the Wrong Problem – A Fractional CMO's Perspective on the Missed Opportunity

By Joseph Haecker, Fractional CMO, Book Author, and Podcast Host Starbucks built a global empire on the idea of the "third place"—a...

Jan 153 min read

14 views

0 comments

AI Prompts to Enhance Your LinkedIn Profile

In today’s hyperconnected world, LinkedIn is more than just a digital resume—it's a dynamic platform for networking, thought leadership,...

Jan 125 min read

12 views

0 comments

Partnership

Bookkeeping & financial records which results in your peace of mind.

Partnership

HERO FLOORING + NIKE GRIND

Sponsored ad

Digital Contact Cards

Join the inCrowd

Sponsored ad

Catalyzing bold change for a more resilient and inclusive small business ecosystem across the state of Colorado.

Partnership

Custom Glass & Stone Mosaic and Wallpaper

Discover More

Sponsored ad

Capital One® VentureOne® - Explore VentureOne® Rewards

Sponsored ad

Loans for Every Business-Related Need

Nathan James Tamlin Vintage Brass Wall Light Fixture

71Qgt+p59rL._AC_SY300_SX300_.jpg

51ftZhnIiuL._AC_SX522_.jpg

713B4nl0n1L._AC_SX522_.jpg

71Qgt+p59rL._AC_SY300_SX300_.jpg

1/6

Bedside Wall Mount Light with Dimmer Switch

61wcwmHLkQL._AC_SX679_.jpg

71h+TkoELjL._AC_SX679_.jpg

71ZBp9cDggL._AC_SX679_.jpg

61wcwmHLkQL._AC_SX679_.jpg

1/5

Plug in Dimmable Wall Sconces

613Qq798FsL._AC_SX522_PIbundle-2,TopRight,0,0_SH20_.jpg

71gE4mzJ62L._AC_SX522_.jpg

61L1VYs5pML._AC_SX522_.jpg

613Qq798FsL._AC_SX522_PIbundle-2,TopRight,0,0_SH20_.jpg

1/7

Art3d 2 Wood Slat Acoustic Panels for Wall and Ceiling

Screenshot_20231216-173130~2.png

Screenshot_20231216-173154~2.png

Screenshot_20231216-173255~2.png

Screenshot_20231216-173130~2.png

1/6

Nordic Single Leather Sofa Designer Creative Leisure Single Chair

Screenshot_20231216-171645~2.png

Screenshot_20231216-171703~2.png

Screenshot_20231216-171753~2.png

Screenshot_20231216-171645~2.png

1/5

ACIYD Luxury Buffet Sideboard Bar Cabinet with Storage

510TBnr+FDL._AC_SX300_SY300_.jpg

717Fq-Nl+SL._AC_SY450_.jpg

61uFbxzbjKL._AC_SX450_.jpg

510TBnr+FDL._AC_SX300_SY300_.jpg

1/7

CZDYUF Distinctive Sofa with Golden Legs

41JxkUp8g7L._AC_SX522_.jpg

41LRdlLt3DL._AC_SX522_.jpg

41gvahzS2tL._AC_SX522_.jpg

41JxkUp8g7L._AC_SX522_.jpg

1/5

Hippo Shaped Coffee Table

51nGZ4QuoES._AC_SX522_.jpg

71m0vc2Wp5S._AC_SX522_.jpg

61ShLILF0FS._AC_SX522_.jpg

51nGZ4QuoES._AC_SX522_.jpg

1/7

Lladro - Niagara Chandelier

Screenshot_20231204-222109~2.png

Screenshot_20231204-222133~2.png

Screenshot_20231204-222109~2.png

1/2

FEER Duplex Building Glass Villa Living Room lamp

Screenshot_20231204-220704~2.png

Screenshot_20231204-220723~2.png

Screenshot_20231204-220903~2.png

Screenshot_20231204-220704~2.png

1/5

Mellanni Queen Sheet Set - 4 PC Iconic Collection

Screenshot_20231204-214037~2.png

Screenshot_20231204-214105~2.png

Screenshot_20231204-214235~2.png

Screenshot_20231204-214037~2.png

1/6

Demeter Fragrance Library 3.4 Oz Cologne Spray - Play-doh

Screenshot_20231203-200224~2.png

Screenshot_20231203-200521~2.png

Screenshot_20231203-200224~2.png

1/2