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Joseph Haecker

4 days ago3 min read

Branding & PR

Establish Yourself as an Expert

Why Publishing a Book is Your Fast-Track to Credibility In today’s crowded marketplace, standing out as an expert can feel like an...

2 views0 comments

The True Cost of Publishing and Marketing a Book—and How to Save Thousands

Joseph Haecker

Nov 262 min read

Branding & PR

The True Cost of Publishing and Marketing a Book—and How to Save Thousands

If you’ve published or considered publishing a book, you’ve likely dreamed of sharing your knowledge, story, or expertise with the world....

4 views0 comments

Customer-Centric Marketing: Building Real Connections in the Digital Age

Joseph Haecker

Nov 264 min read

Interior Design

Customer-Centric Marketing: Building Real Connections in the Digital Age

In today’s digital world, the number of brands actively using social media is staggering. According to recent statistics, over 90% of...

16 views0 comments

Boost Your Book Sales with Automation: A Game-Changer for Published Authors

Joseph Haecker

Nov 253 min read

Advanced Business

Boost Your Book Sales with Automation: A Game-Changer for Published Authors

So, you’ve already achieved what many dream of—you’ve published a book. Congratulations! But now comes the tricky part: getting your book...

0 views0 comments

If You Write It, They Will Come: Dispelling Myths and Creating a Marketing Vortex with ChatGPT

Joseph Haecker

Nov 253 min read

Advanced Business

If You Write It, They Will Come: Dispelling Myths and Creating a Marketing Vortex with ChatGPT

Every writer dreams of the moment they finally put their thoughts, experiences, and journey onto paper. They imagine publishing their...

12 views0 comments

Joseph Haecker

Nov 144 min read

Branding & PR

Seeing Your Brand Through Your Customer’s Eyes: Building a Community that Naturally Markets Itself

How Do Your Customers See Your Brand? Let’s talk about how to build true engagement and loyalty. As business owners and marketers, we’re...

11 views0 comments

Get with the Times: Why the Furniture Industry Can’t Afford to Go Backward

Joseph Haecker

Nov 124 min read

Advanced Business

Get with the Times: Why the Furniture Industry Can’t Afford to Go Backward

Old-School Sales Tactics Are Holding Us Back—Let’s Move Forward The industry’s future belongs to digital-savvy reps. Time for a changing...

31 views0 comments

Leveraging Social Media Tactics to Create Customer-Centric Marketing Strategies

Joseph Haecker

Oct 283 min read

Business Basics

Leveraging Social Media Tactics to Create Customer-Centric Marketing Strategies

In a world where brands compete not just for market share but for attention, the key to success lies in the hearts and minds of your...

10 views0 comments

Joseph Haecker

Sep 272 min read

Interior Design

Why the Luxury Furniture and Decor Industry is Missing the Boat on Brand Activations

In a world where luxury is synonymous with experience, it’s bewildering how the furniture and decor industry often overlooks the power of...

17 views0 comments

What Do Burgers Have to Do with Fractional CMO?

Joseph Haecker

Sep 232 min read

Interior Design

What Do Burgers Have to Do with Fractional CMO?

If you want big results, you have to be willing to do big things. I’m Joseph Haecker, Fractional CMO, podcast host, author, and former...

15 views0 comments

The Furniture Industry’s Fatal Mistake: Low Marketing Salaries and Stunted Growth

Joseph Haecker

Sep 142 min read

Branding & PR

The Furniture Industry’s Fatal Mistake: Low Marketing Salaries and Stunted Growth

The biggest issue holding back the furniture and décor industries is their reluctance to invest in competitive salaries for marketing...

7 views0 comments

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business?

Joseph Haecker

Aug 123 min read

Interior Design

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business?

So, You’ve Been Getting a Million Emails from Me… But How Can I Help You with Your Business? The answer is simple: I can help you and...

112 views0 comments

Joseph Haecker

Aug 82 min read

Interior Design

The Next Generation of Designers Don't Care About Your Brand's Website

The Next Generation of Designers Don't Care About Your Brand's Website Do any of the following ring a bell? Yellow Pages? AOL? Nokia?...

59 views0 comments

Joseph Haecker

Mar 142 min read

Interior Design

Let's Put on Your Customer Hat: Unlocking Loyalty with Customer-Centric Marketing

Hey there! Joseph Haecker here. I'm a Brand Strategist, Advisor and Fractional CMO. I help brands build community, engage with their...

11 views0 comments

Joseph Haecker

Feb 223 min read

Interior Design

Exhibitor News Now Interview with Joseph Haecker: Unveiling the Vision Behind Trade Show Preview

Exhibitor News Now (Interviewer): Hello, everyone! Today, we have the pleasure of sitting down with Joseph Haecker, the visionary host...

16 views0 comments

What does marketing mean to you and your business?

Joseph Haecker

Feb 102 min read

Advanced Business

What does marketing mean to you and your business?

What does marketing mean to you and your business? For me, marketing is simple—it's storytelling. Marketing is the art of crafting a...

13 views0 comments

Design Porn Launches "Match" - Tinder for Designers

Joseph Haecker

Jan 218 min read

Interior Design

Design Porn Launches "Match" - Tinder for Designers

Pssst... Don't tell anyone... Have you ever found yourself daydreaming at your desk, secretly wishing there was something more exciting...

96 views0 comments

If Design Is Art, What Are You Willing to Risk for the Love of Your Craft?

Joseph Haecker

Jan 195 min read

Interior Design

If Design Is Art, What Are You Willing to Risk for the Love of Your Craft?

The Passion and Challenge of Design Porn This is not my typical blog, so please indulge me on this one... You may not know this about me,...

125 views0 comments

Ignite Business Insider: Your Gateway to Effortless Business Press

Joseph Haecker

Jan 85 min read

Interior Design

Ignite Business Insider: Your Gateway to Effortless Business Press

Ever grappled with the challenges of gaining press for your business? What if there was a simpler way? In the realm of entrepreneurship,...

66 views0 comments

Unveiling the Power of 'Trending Topics' Editorials: Your Voice in the Spotlight

Joseph Haecker

Dec 27, 20232 min read

Interior Design

Unveiling the Power of 'Trending Topics' Editorials: Your Voice in the Spotlight

Are you craving more press coverage? Wondering how to elevate your voice and share your insights with a broader audience? Consider...

10 views0 comments

Why Your Design's Backstory Matters More Than You Think

Joseph Haecker

Dec 15, 20236 min read

Interior Design

Why Your Design's Backstory Matters More Than You Think

In the bustling world of interior design and home staging, where spaces transform into living stories, there's an untold narrative...

42 views0 comments

Joseph Haecker

Dec 11, 20236 min read

Interior Design

The Unfiltered Truth: How Starbucks, Amazon, and Netflix Mastered Brand Magic Through Customer Tales

Hey there! Ready to dive into the juiciest stories behind some of the world's most iconic brands? Let's talk Starbucks, Amazon, and...

21 views0 comments

Connecting Hearts and Brands: The Customer-Centric Revolution

Joseph Haecker

Nov 30, 20237 min read

Interior Design

Connecting Hearts and Brands: The Customer-Centric Revolution

Ever wondered what sets certain brands apart in the hearts and minds of their audience while others seem to fade into anonymity? It's a...

6 views0 comments

Building Customer-Centric Brands: An introduction to my latest book

Joseph Haecker

Nov 29, 20237 min read

Interior Design

Building Customer-Centric Brands: An introduction to my latest book

Does your brand value community building? Are you looking to engage with innovative clients who not only appreciate your product but...

4 views0 comments

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Nathan James Tamlin Vintage Brass Wall Light Fixture

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Bedside Wall Mount Light with Dimmer Switch

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Plug in Dimmable Wall Sconces

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Art3d 2 Wood Slat Acoustic Panels for Wall and Ceiling

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Nordic Single Leather Sofa Designer Creative Leisure Single Chair

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ACIYD Luxury Buffet Sideboard Bar Cabinet with Storage

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CZDYUF Distinctive Sofa with Golden Legs

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Hippo Shaped Coffee Table

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Lladro - Niagara Chandelier

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FEER Duplex Building Glass Villa Living Room lamp

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Mellanni Queen Sheet Set - 4 PC Iconic Collection

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Demeter Fragrance Library 3.4 Oz Cologne Spray - Play-doh

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