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5 Tips On Creating An About Video That Converts

Updated: Apr 2, 2023

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If you're running a business, you know that it can be tough to stand out from the crowd. That's why it's important to have an "About Video" on your website or social media channels. If you're not familiar with the concept, an About Video is a short video that tells the story of your company, what you do, and why you do it.

Now, I know what you're thinking. "But Joseph, I already have an 'About Us' page on my website. Why do I need a video?"

Well, my friend, let me tell you why.

First of all, video is an incredibly powerful medium. According to a study by HubSpot, 72% of customers would rather learn about a product or service through video. That's a huge percentage! So, by creating an About Video, you're making it easier for potential customers to learn about your company and what you have to offer.

But it's not just about making it easy for customers. An About Video also helps you stand out from the competition. Think about it. If you're looking for a product or service and you come across two companies that offer the same thing, but one has an About Video and the other doesn't, which one are you more likely to choose? Probably the one with the video, right? Another reason why an About Video is so important is that it allows you to showcase your personality and your brand's values. When someone watches your video, they get a sense of who you are and what you stand for. This can help build trust and make them more likely to do business with you.

Finally, an About Video can help you connect with your audience on a deeper level. By telling your company's story in a compelling way, you can create an emotional connection with your viewers. This can lead to increased engagement, more shares, and ultimately, more business.

So, there you have it! Those are just a few of the reasons why creating an About Video for your company is so important. If you haven't already, I highly recommend that you give it a try. Trust me, your customers will thank you for it!

5 Tips on what to include in your about video Here are five tips on what to include in your about video:

  1. Introduce yourself and your team: Start by introducing yourself and your team members. This helps humanize your company and puts a face to the name. Share a little bit about your background and what led you to start the business.

  2. Tell your company's story: Every business has a story, and your customers want to hear it. Share your company's mission, vision, and values, and explain how your business came to be. Make sure to focus on the why behind what you do, as this will help customers connect with your brand on a deeper level.

  3. Highlight your products or services: While the main focus of your about video should be on your company's story, it's important to also highlight your products or services. Show customers what you have to offer and how it can benefit them. Keep it brief and to the point, though - you don't want to bore your viewers with a long sales pitch.

  4. Share customer testimonials: Social proof is a powerful tool when it comes to marketing. Include customer testimonials in your about video to show potential customers that you're a trusted and reputable company. Make sure to choose testimonials that showcase your company's strengths and unique selling points.

  5. Show off your company culture: Your company culture is what sets you apart from the competition. Use your about video to give viewers a glimpse into what it's like to work at your company. Show off your office space, introduce some of your team members, and highlight any unique traditions or perks that make your company special. This will help potential customers see that your company is not just a business, but a community of like-minded individuals working together towards a common goal.

3 Tips for using your About Video to convert more clients Here are three tips for using your About Video to convert more clients:

  1. Make it easy to find: One of the biggest mistakes businesses make is creating an amazing About Video but burying it on their website where it's difficult to find. Make sure your video is prominently featured on your homepage, and consider adding it to your social media channels as well. The more visible your video is, the more likely potential customers are to watch it.

  2. Keep it short and sweet: Attention spans are short these days, so it's important to keep your About Video short and to the point. Ideally, your video should be no more than two minutes long. Use visuals and music to keep viewers engaged, and make sure to hit the key points of your company's story, values, and unique selling points.

  3. Include a call-to-action: At the end of your About Video, make sure to include a clear call-to-action (CTA). This could be something as simple as directing viewers to your website or asking them to subscribe to your newsletter. Make sure the CTA is relevant to the content of the video, and use language that encourages viewers to take action.

Bonus tip: Use analytics to track engagement: Once your About Video is live, use analytics to track engagement. Pay attention to metrics like views, watch time, and drop-off rate. This will help you understand how well your video is resonating with viewers and where you may need to make adjustments. Use this information to continuously improve your video and make it even more effective at converting potential customers into loyal clients.

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