The Internal Bra® Magazine Publishes Its First User-Generated Patient Story When Dr. Don Revis and I first began discussing the idea of launching The Internal Bra® Magazine , the vision was both simple and radical at the same time. For decades, conversations about cosmetic surgery have largely been controlled by two voices: doctors and media outlets. Patients were often the subject of the story, but rarely the storyteller. Their experiences were filtered through marketing mat
If you are a CEO coach, you are already in the business of transformation. Every day you sit with founders, executives, and leadership teams who are navigating growth, uncertainty, hiring, culture, scaling, and sometimes survival. Your work exists at the center of some of the most important conversations happening inside a company. You hear the real stories behind the press releases. You see the difficult decisions, the leadership breakthroughs, the pivots, the moments when a
How owning a community magazine turns every featured business into your marketer. Every time I sit down with a real estate agent to talk about launching a UGC digital magazine , the same question comes up. “So, this is a local real estate magazine?” I understand why that question surfaces. It sounds logical. You are a real estate agent . You want more visibility. A magazine feels like a marketing vehicle. So naturally, it must be a real estate magazine. But my answer is alw
The Cost Comparison Between Social Media Dependence and Owning Your Own Media Platform If you are a business owner, there is a strong chance that marketing is one of your largest operating expenses. You may have a social media manager. You may have a content strategist, a copywriter, a designer, and a videographer. You might even have an agency layered on top of that internal team. Every month, you are paying salaries, retainers, software subscriptions, automation tools, and
As a business owner or executive, you likely believe you have built a modern marketing engine. You have hired talented marketers. You have invested in agencies. You pay for design tools, analytics dashboards, scheduling platforms, CRM integrations, and automation software. You attend conferences about growth. You host strategy sessions about brand voice and engagement. Now ask yourself a hard question. Who is that entire machine truly designed to serve? If most of your market
Why launching a print magazine and licensing a UGC platform are not remotely comparable Recently, I was on a sales call where I was asked to justify the cost of licensing my UGC digital magazine intellectual property. It was a thoughtful question, and frankly, the kind of question I want people to ask. “What exactly are we paying for?” “How does this compare to launching our own magazine?” “Why wouldn’t we just build something ourselves?” Those are fair questions. If someone
When I look back at the moment Dr. Don Revis’ article crossed more than one million reads inside the Business section of Only Fans Insider Magazine , it feels like one of those quiet inflection points that only reveal their importance in hindsight. At the time, it was simply exciting to see a story resonate so deeply with such a highly targeted audience. But in reality, that single data point changed the entire direction of a much larger conversation we were already having
For most of modern business history, media worked in a single direction. A relatively small group of editors, publishers, and owners decided which stories would be told, when they would be told, and how they would be framed. If you were a brand, nonprofit, founder, or community leader, visibility wasn’t something you could design for yourself. It was something you waited for. You submitted pitches. You hoped your story aligned with what a publication was planning to cover. An
Growth isn’t won by shouting louder. It’s built by designing systems where customers gain visibility, status, and community by participating. Platforms like Facebook and TikTok didn’t grow because of better ads, but because people marketed themselves through them. Brands that rent attention will keep chasing algorithms. Brands that become platforms will own their growth, build trust, and compound momentum through human behavior.
Why the AI Industry Needs Its Own Media Infrastructure — Now By Joseph Haecker, Founder, Customer-Centric Marketing, Creator of the UGC Digital Magazine Model Artificial intelligence is not arriving. It has already arrived. It is being woven into nearly every layer of our economy, our institutions, our tools, and our daily lives. It is transforming how products are built, how businesses operate, how healthcare is delivered, how logistics are managed, how content is created, h
For most of my career, I’ve been obsessed with one question: How do you actually penetrate a market in a way that lasts? Not spike traffic. Not chase vanity metrics. Not rent attention from platforms that can change the rules overnight. But truly enter a space, earn trust , build community , and create something that compounds over time. That question has shaped everything I’ve built. Through Only Fans Insider , Wix Insider , The Real Estate Agent Journal , and other niche
(And Why the Smartest Brands Are Quietly Moving First) I’ve come to believe something that still feels uncomfortable — even radical — to say out loud in most boardrooms: nearly every industry, and especially the most strategically savvy businesses within those industries, should own their own digital magazine. Not as a side project. Not as “content marketing.” Not as a rebranded blog with a few thought leadership posts sprinkled in. But as a core strategic asset — one that s
Can Humans and AI Really Argue? By Joseph Haecker I wanted to know if I could argue with ChatGPT. Not in the typical sense — not to “win” or to prove it wrong — but to see if artificial intelligence could genuinely engage in a philosophical debate with human depth, emotion, and nuance. So, I gave it a nearly impossible topic. One that no one can truly answer: Are God and aliens the same? Why ask this question? Because understanding how AI thinks, challenges, and concedes isn’
