Updated: Jun 2
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It seems like all the news we read about is either large corporations, or a local business burning down. So, how can you get your business featured in the press?
Well, first off..."What does press even mean?"
Well, to be honest...Press has changed a lot. Social media is now as much "press", as the local newspaper. In fact, it is viewed by more people than your local paper. Also, don't count out self-published press. Such as Medium, Industry publications, and even ways to be featured like my very own Ignite Business Insider articles.
Ultimately, getting press for your business is about having your story shared by someone else. This let's your readers learn about you and your business, without feeling like they are being sold something.
So, why should you get featured? And how should you do it effectively?
As a business owner, it's important to explore every opportunity that can help increase your brand visibility and attract new customers. One of the most effective ways to do this is by being featured in various articles and media publications.
Being featured in articles and media publications can help increase your brand exposure, attract new customers, and build your business's credibility. Here are some of the key benefits of being featured in a variety of articles and media publications for your business.
Increased brand exposure - When your business is featured in an article or media publication, it provides a great opportunity to reach a new audience that may not have been aware of your business before. Exposure to a new audience can help increase your brand awareness and lead to new customers.
Improved credibility - Being featured in reputable media publications can help improve your business's credibility. When potential customers see your business mentioned in a publication they trust, it can help build trust in your brand and increase your reputation.
SEO benefits - Being featured in articles and media publications can also provide SEO benefits for your business. If your business is mentioned in an article or publication, it can help improve your website's search engine rankings. This is because search engines consider mentions in high-quality publications as a sign of credibility and authority.
Networking opportunities - Being featured in articles and media publications can also provide networking opportunities for your business. If you're featured in a publication, it's likely that other business owners and industry professionals will take notice. This can lead to new connections and opportunities for collaboration and growth.
Competitive advantage - Being featured in articles and media publications can also give your business a competitive advantage. If your business is featured in a publication, it can help differentiate your business from your competitors and show potential customers why your business is unique.
In conclusion, being featured in a variety of articles and media publications can provide a range of benefits for your business. From increased brand exposure to improved credibility, networking opportunities, SEO benefits, and a competitive advantage, being featured in publications can help drive growth and success for your business.
What are 3 tips for gaining more press for your business? Gaining press coverage for your business can be a valuable way to increase brand exposure and build credibility. However, it can be challenging to grab the attention of journalists and media outlets. Here are three tips for gaining more press for your business:
Develop strong relationships with journalists and media outlets - Building relationships with journalists and media outlets is key to gaining press coverage for your business. Take the time to research journalists who cover topics related to your business and reach out to them to introduce yourself and your business. Engage with them on social media, share their articles, and offer to be a resource for any stories they may be working on.
Create newsworthy stories and pitches - Journalists are always looking for interesting and newsworthy stories to cover. To gain press coverage for your business, it's important to develop stories and pitches that are relevant and interesting to your target audience. Look for unique angles or stories that tie into current events or trends. Be sure to craft a compelling pitch that showcases why your story is newsworthy and relevant.
Leverage social media and other online platforms - Social media and other online platforms can be powerful tools for gaining press coverage for your business. Share news and updates about your business on social media and tag journalists and media outlets who cover your industry. You can also reach out to bloggers and influencers who have a large following and ask if they would be interested in covering your business. Additionally, consider using platforms like HARO (Help a Reporter Out) to connect with journalists who are looking for sources for their stories.
In conclusion, gaining press coverage for your business requires a strategic approach that involves developing relationships with journalists and media outlets, creating newsworthy stories and pitches, and leveraging social media and other online platforms. By following these tips, you can increase your chances of gaining press coverage for your business and building your brand's reputation and visibility.
What are 3 tips for communicating your brand message when being covered by press or media? When your business is covered by press or media, it's essential to communicate your brand message effectively. This can help ensure that your business is represented accurately and that your target audience receives the right message about your brand. Here are three tips for communicating your brand message when being covered by press or media:
Be clear and concise - When communicating your brand message to journalists or media outlets, it's essential to be clear and concise. Keep your message simple and to the point, and avoid using jargon or overly technical language. Use clear, easy-to-understand language that accurately represents your brand and what you stand for.
Stay on message - When being interviewed by a journalist or media outlet, it can be easy to get sidetracked or off-topic. To ensure that your brand message is effectively communicated, it's essential to stay on message. Focus on your key talking points and avoid getting drawn into unrelated topics. If you're unsure about how to answer a question, take a moment to gather your thoughts and refocus on your key messages.
Be authentic - Authenticity is crucial when communicating your brand message. Avoid trying to sound like someone you're not or presenting a false image of your brand. Instead, focus on being authentic and genuine in your communications. This can help build trust with your target audience and ensure that your brand message is received positively.
In conclusion, effectively communicating your brand message when being covered by press or media requires a clear and concise approach, staying on message, and being authentic. By following these tips, you can ensure that your brand message is effectively communicated and that your business is represented accurately in the media.
Ready to be featured today?
Let's start taking action right away! Simply fill out a quick 16 question interview, and I will create a shareable published article featuring you and your business.
I believe that ALL businesses have a story to tell, and I want to help share yours.
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