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Making Unexpected Moves In Business, Based On David Droga's Leadership Style At Droga5 Agency

Updated: Apr 2, 2023

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Hey there! Today, I want to talk about the importance of making unexpected moves in business. And what better way to do that than to take inspiration from David Droga's leadership style at Droga5 Agency.

For those who don't know, Droga5 Agency is an award-winning advertising agency that has created some of the most memorable campaigns in recent years. And a big reason for their success is David Droga's leadership style.

David Droga is known for his willingness to take risks and make unexpected moves. He's not afraid to push boundaries and try new things, even if they seem risky or unconventional. And this has paid off big time for him and his agency.

One of the best examples of this is the "Decode Jay-Z" campaign that Droga5 created for Bing back in 2010. The campaign involved creating a scavenger hunt that led fans on a search for hidden lyrics from Jay-Z's book "Decoded". It was an innovative and unexpected way to promote both the book and the search engine, and it generated a ton of buzz.

But it's not just about creating flashy campaigns. David Droga's willingness to make unexpected moves extends to his business strategy as well. For example, in 2019, Droga5 was acquired by Accenture Interactive, a move that surprised many in the industry. But for Droga, it was a strategic decision that would allow his agency to scale and grow while still maintaining its creative independence.

So why is it so important to make unexpected moves in business? Well, for one thing, it keeps things fresh and exciting. When you're constantly pushing boundaries and trying new things, you're less likely to get stuck in a rut or fall behind the competition. And in today's fast-paced business world, that's crucial.

But perhaps even more importantly, making unexpected moves can help you stand out and get noticed. When you do something that no one else is doing, people take notice. And if you can do it in a way that's creative and impactful, you'll be even more likely to capture their attention.

Of course, it's important to note that making unexpected moves can be risky. Not every idea will be a winner, and there's always the possibility of failure. But as David Droga has shown us, sometimes it's those unexpected moves that pay off the most.

In conclusion, the importance of making unexpected moves in business cannot be overstated. It keeps things fresh, helps you stand out, and can lead to big rewards. So don't be afraid to take risks and try something new. Who knows? It might just be the thing that takes your business to the next level. What are 5 take aways we could learn from the idea of taking unexpected moves? Sure, here are five key takeaways we could learn from the idea of taking unexpected moves in business:

  1. Creativity is key: Making unexpected moves requires creativity and thinking outside the box. It's important to challenge the status quo and come up with new, innovative ideas that can set your business apart.

  2. Embrace risk: Taking unexpected moves involves risk, but it's important to embrace that risk and be willing to try new things. Calculated risks can lead to big rewards.

  3. Be open to change: In order to make unexpected moves, you need to be open to change. You can't be afraid to pivot or adapt your strategy if something isn't working.

  4. Keep your audience in mind: While it's important to take risks and be creative, you still need to keep your audience in mind. Make sure your unexpected moves resonate with them and provide value.

  5. Stay true to your brand: Finally, it's important to stay true to your brand and your values. Taking unexpected moves shouldn't compromise your integrity or the core values of your business. It's all about finding a way to be innovative while still staying true to who you are.

What are 3 action items a business person might be able to take today, based on David Droga's example? Certainly! Here are three action items a business person could take today, based on David Droga's example:

  1. Encourage creativity and experimentation within your team: Foster an environment where creativity and experimentation are encouraged. Give your team the freedom to explore new ideas and take risks. This can lead to innovative solutions and unexpected moves that can set your business apart.

  2. Don't be afraid to challenge the status quo: If there's something that's not working in your business or industry, don't be afraid to challenge the status quo. Think outside the box and explore new, unconventional solutions. It may be risky, but it could lead to big rewards.

  3. Embrace strategic partnerships: Consider strategic partnerships that can help your business grow and scale while still maintaining its independence and core values. These partnerships could be with other businesses in your industry or with companies in adjacent industries. Just like Droga5's partnership with Accenture Interactive, strategic partnerships can help you achieve your business goals in unexpected ways.

Could you summarize how this strategy could help a local business owner? Certainly! Implementing a strategy of taking unexpected moves can be particularly beneficial for local business owners. Here are some ways it could help:

  1. Increased visibility: By taking unexpected moves, local business owners can generate buzz and attention in their communities. This can lead to increased visibility, which can be a powerful tool for attracting new customers and building a loyal following.

  2. Differentiation: Taking unexpected moves can also help local businesses differentiate themselves from their competitors. By doing something unique and unconventional, they can stand out in crowded markets and capture the attention of potential customers.

  3. Innovation: Finally, taking unexpected moves can help local businesses stay ahead of the curve and innovate in their industries. By constantly pushing the boundaries and exploring new ideas, they can find new ways to serve their customers and grow their businesses. This can be particularly important for local businesses that may be competing against larger, more established companies.

In summary, taking unexpected moves can help local business owners increase visibility, differentiate themselves from their competitors, and stay ahead of the curve in their industries. By fostering an environment of creativity and experimentation, local business owners can find innovative solutions that set them apart and drive growth for their businesses.


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