When it was time to go to college, I got talked out of Interior Design because everyone said I’d have to move to Toronto to be successful and I didn’t want to move to Toronto. I ended up taking Pre-Health Science, Holistic Nutrition and Marketing, but I still yearned for design. Shortly after getting married and becoming pregnant, I decided to go back to school to take the Interior Decorating program at Conestoga College. I LOVED it! After graduating, I thought I’d get a job marketing for a new home builder or a design firm or something else similar, but I loved design so much that I started working for a window treatment company instead. Shortly thereafter, I began working for a kitchen and bath design company but it’s reserved, quiet culture wasn’t a good fit for my jovial, outspoken nature. So I decided that instead of getting another job, I would go into business for myself and that’s when I got started on creating my virtual interior design business, Orangetree Interiors.

That's a great question! Before PSP Compass, my business partner and I worked at another marketing agency. While there were definitely talented marketers there, we witnessed a recurring trend: a gap in understanding between clients and the value marketing brings to their businesses. Businesses often lacked guidance on the "why" behind marketing strategies and tactics. It wasn't necessarily about bad marketing; plenty of skilled companies were out there. But we felt a more personal touch was missing, a true partnership where clients weren't left in the dark about the "how" and "why" of their marketing efforts. This observation became a turning point for us. We saw a need for a marketing agency that not only delivered results but also empowered clients through education. Businesses, especially small and large business owners making significant investments, deserve a partner who helps them understand the industry. We wanted to bridge that gap by demystifying the "why" behind marketing strategies. Digital marketing can be a world of ambiguity, especially concerning online advertising. Our vision was to bridge the gap between theoretical strategy discussions and the practical realities of online implementation. We believe in the crucial role of data analysis—it's often a process of elimination to understand what works and what doesn't. However, clients are paying for that valuable data, and it's our responsibility to keep them informed and involved in the decision-making process. This desire to educate and empower clients became the driving force behind PSP Compass. We want to be the compass that guides businesses to their marketing destination and the journey of understanding how they got there.

Before this, I was working in the family business and became the best sales person with that, but since I saw no upward potential, I took it upon myself to go off on my own, and try my hand at building a company on my own. Thank God I did as it opened up new experiences and has given myself and others a better quality of life.

Before diving into the world of Design Tank, my journey began in the design space as a custom lighting designer for high-end residential, commercial, and hospitality projects globally. I honed my skills by working in-house for two companies, Triton Chandelier and Alger Lighting, before branching out to consult for 28 of the top custom lighting companies. In 2014, I took a leap of faith and launched my second tech startup, Dezignwall. This venture marked a pivotal moment in my career, as it propelled me into the world of technology while still maintaining a strong connection to the design industry. Since then, I've worn many hats - from hosting podcasts and producing shows to organizing virtual events and even hosting an HGTV Reunion. Along the way, I've authored over 25 books, founded several dozen more tech startups, and served as an advisor to countless others. Throughout this journey, I've always had "one foot in tech, and the other firmly planted in the design industry." And it's this unique blend of experiences that inspired me to create Design Tank - a platform where design professionals can come together to innovate, collaborate, and thrive.

So I've been practicing massage therapy professionally my entire adult life. I've never really had any other careers, and besides that, only weird odd jobs, to make ends meet! My passion has always been in massage therapy, and now, I am enjoying managing the clinic, and expanding how we help people. I knew I wanted to become a massage therapist when I was in my junior year of high school, and as an advertisement for a massage school on TV, and I felt this visceral pole towards that. It was undeniable, and incredibly strong.

In my early career, I managed a bed and breakfast out of a Victorian home and worked for the historic Mount Washington Hotel in New Hampshire. It was at Mount Washington that it dawned on me that classic architecture and decor was my passion, so I went back to school for design, opening a part time interior design business shortly after graduation and then a home furnishings consignment shop in Clinton CT in 2011 and then ultimately founding Timeless Living Designs in 2017. However, it took a chronic autoimmune diagnosis for me to fully realize that great design goes beyond beauty and that it has the power to heal and support us.