Heidi Mendoza was born and raised in Helsinki, Finland and her design approach is characterized by a minimal, clean approach that seeks to combine functionality with beauty. As a CEO and Creative Director of re.dzine, Heidi believes that great design is most often the result of a collaborative effort. The process of brainstorming and generally engaging in an interactive dialogue around a project results in a better overall design, which is why Heidi likes to team up with like-minded creatives. Her work has won awards and been featured in both national and international publications. For the past 15 years, Heidi has been designing exquisite interiors for both residential and commercial clients. Her experience working alongside architects, developers, builders, and other creative industry professionals has given her unique insight into the challenges and rewards of the business. Heidi's love for design has never dimmed, and she's on a mission to pay it forward by mentoring fresh faces in this field. She knows the design world can be a bumpy ride, and she's got the scars to prove it. So, she's eager to share her wisdom with the next generation, revealing her secret ingredients for success and all the bitter truths she's learned along the way. Heidi is excited to give back to the industry and support new designers. She's on a roll to make sure they don't repeat her mistakes and acquire the skills they need to make it big. As your mentor, Heidi will support you, cheer you on, provide feedback, advice, and help you define and reach your goals. “Why do I care if you succeed? Because when you succeed, the whole design industry does”