Are you tired of the same old coaching rhetoric, promising instant success without real substance? Enter a refreshing perspective on business growth and mentorship. In I am NOT a Coach: You Simply Don't Know What You Don't Know, Joseph Haecker challenges conventional wisdom and advocates for a shift in mindset – from being a passive follower to an active strategist in your business journey. Joseph's no-holds-barred narrative takes you on an exploration of entrepreneurship, drawing from his personal experiences and insights. He dismantles the myth that a coach holds all the answers, urging you to embrace a broader vision: Business Strategy & Advisory. It's about surrounding yourself with the right people and leveraging their expertise to reach your goals. In this compelling read, you'll discover the power of strategic guidance and the value of external expertise. Joseph encourages you to trust your ability to recover from failures, to build adaptable strategies, and to have plans beyond the conventional Plan A. This book is a manifesto for those who want to break free from conformity and take charge of their own entrepreneurial destiny. If you're ready to say "F*ck the Trends" and embark on a journey of self-reliance, growth, and audacity, then this book is for you. Join Joseph Haecker as he challenges the norm, offering a practical roadmap for entrepreneurs who seek genuine guidance, not just another coach. Embrace your future. Shape your destiny. Reclaim your business.